Determinant Factors of Purchase Intention of Halal Cosmetics
نویسندگان
چکیده
Muslims are required to consume halal products. One of the products consumed by is cosmetics. Based on Zap Beauty Index (2020) survey, it was found that 49.5 percent consumers did not pay attention labels when buying This study aims analyze determinant factors purchase intention cosmetics in Bogor Regency taking a sample 100 respondents. The sampling method purposive-sampling and analyzed using Structural Equation Model-Partial Least Square (SEM-PLS). results show significantly determine buy attitude, subjective norm, awareness, religiosity. Keywords: Halal, Cosmetics, Purchase intention, SEM-PLS
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ژورنال
عنوان ژورنال: Tazkia Islamic Finance and Business Review
سال: 2022
ISSN: ['1907-8145', '2460-0717']
DOI: https://doi.org/10.30993/tifbr.v16i1.279